Conversion Rate Optimisation

Make more money from your existing traffic and marketing campaigns

Why CRO?

The most successful companies in the world are continually hypothesising, testing, and retesting. They test their offers, they test their marketing, and they test their designs, all in order to increase their conversion rates.

Whether it’s a product or service, an idea, or something else entirely, your websites number one job is to sell. If you’re spending money to get people to visit your website, optimising for your desired result is an intelligent investment.

By increasing conversion rates (the percentage of website visitors who become customers), you disproportionately increase profits (fixed costs remain the same, economies of scale etc), and are able to increase their advertising expenditure further, which results in more traffic, more customers, and more profit.

A/B testing returns hard, actionable data that is proven in the marketplace by the market. It doesn’t matter if you liked the losing design more (sometimes this hurts!), or if you thought the losing offer was better value or whatever it may have been – the marketplace will tell you what they want, and your business will win as a result. 

You can have your own opinions, but not your own facts. Everyone has an opinion, and more often than not companies will implement idea’s – or even argue and debate idea’s – then end up implementing them without any testing in the real world.

CRO takes away emotional decision making and potentially harmful debate, and replaces it with truth.

Data ensures that you don’t abandon a winning formula when it’s winning, and instead allows you to continue to run tests and further improve.

"Most marketing is based on mere opinions; A/B testing reveals the truth. If a test doesn’t produce a winner, you haven’t lost a thing; you learn from it and discard the losing variation. You certainly don’t keep it, which is what happens when companies don’t test."

- Ben Jesson and Karl Blanks, Making Websites Win

Process

1

Marketing Campaign Analysis

  • What is the offer?
  • Who is the target audience?
  • What does the current marketing campaign look like from start to finish?
  • What are the goals of the campaign?
  • What are the current results?

Before testing, I need to understand what your current marketing efforts look like and who your target customers are. This step may require us to create a core customer profile to ensure that the current marketing funnel, offer and copywriting are tailored specifically for them.

2

Website Analysis and Analytics Deep Dive

  • Ensure that the right things are being measured and that analytics have been setup in the correct way for accurate, usable data collection and testing
  • Thoroughly understand the current websites content and layout
  • How are visitors using your website, where are they getting stuck, where are the main points of interest, and when are those who don't buy leaving the website?
  • Connect the dots between the marketing campaign and landing page/s to confirm what's working, what isn't, and identify area's of opportunity
  • How do you compare to your competition, what were there past campaigns, and what lessons can be learned from their past failures and successes?

3

Create Hypothesise Based on Findings in Steps 1 and 2

Based on the data gathered it’s time to begin creating and priortising hypthesise to A/B test against the current website. 

4

Create and Implement A/B Test

Based on the data gathered it’s time to begin creating and priortising hypthesise to A/B test against the current website. 

5

Analysis

  • Analyse results of A/B test as it happens
  • Analyse and improve hypothesis
  • A/B test winning result against new test

6

Repeat and Continue

Continue to repeat steps 3-5, improve hypothesis, and run further tests until results can no longer be improved.

Let's talk about your goals

CRO is one of the best investments a business can make to increase their bottom line and become more competitive within their marketplace. To start an informal conversation about your project with no commitments of any kind, simply fill out the short form below and I will get back to you ASAP.

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To inquire for a new project or just to say hi, you can reach me at oc.ll1563656078ebs@o1563656078lleh1563656078